Noura Flagship Store, Beirut

It may seem needless to introduce Noura, one of the finest chocolate, pastry and catering establishment of 70 years old. To celebrate this anniversary along with new partnership, the new CEO’s Julien and Pierre Khabbaz gave me the opportunity to participate in a close contest for creating the concept of the new boutique in Downtown while respecting in the same time the traditional signature of the brand.

A new design yet sober and elegant highlighting the famous products in a modern and appealing way. The ceiling is a major point of attraction, structured as shavings of chocolate hanging above us and creating a special atmosphere. The choice of walnut wood for the displays gives an elegant and warm touch and links the classic and the modern trend. The colors and material chosen: brown, copper and light pink refers to the iconic recognizable box of Noura.